GEO case studies – how brands become visible in ChatGPT, Perplexity & Gemini.
Three in-depth example projects from our GEO work, with the starting point, measures and measured results per AI model. Anonymized, detailed sharing possible on an NDA basis.
What we typically measure
B2B SaaS platform – from zero to a fixed AI source
Starting point
A platform with 80+ employees in the marketing-tech niche. Despite solid Google rankings, not a single mention in ChatGPT/Perplexity answers to category questions. Competitors were cited consistently; the brand itself was not.
Measures over 4 months
- GEO audit across an 80-question set in four AI models
- Organization, Service and Person schema implemented
- Fact-density refresh on 30+ pillar pages
- FAQ clusters built around category questions
- Digital PR: 14 topic-relevant expert mentions placed
- Entity consistency across LinkedIn, Wikipedia, Crunchbase & co.
Result after 4 months
brand mentions in ChatGPT & Perplexity
From "not findable" to a fixed answer source in the target niche.
Share of Model in Google AI Overviews
Second position behind the market leader for category comparison questions.
inbound enquiries per month from AI referrals
Before: 0. After: a steady stream of qualified first calls.
Mid-sized professional services firm – 7× more AI enquiries
Starting point
A specialized firm with a clear area of expertise but a generic online presence. Client acquisition almost entirely through referrals, with barely any digital touchpoints in the research funnel.
Measures over 6 months
- FAQ clusters covering the 20 most common client questions
- FAQPage schema implemented across the board
- Person schema for senior lawyers with sameAs links
- Practice-area-specific pillar content with fact density
- Mentions in trade media (legal journals, industry portals)
- Update date made visible
Result after 6 months
more first enquiries from AI referrals per quarter
Before: occasional. After: a stable flow via ChatGPT and Perplexity recommendations.
visibility in the FAQ boxes of Google search
For 18 of 20 firm-specific questions, content now appears in PAA boxes.
sentiment score across all 4 models
A consistent description as a "specialized, recognized firm in [practice area]".
Premium online shop – Share of Model to 2nd place
Starting point
A premium furniture online shop in a contested niche. Classic SEO solidly in place, but on product comparison questions in AI answers invisible against the market leader and three competitors.
Measures over 5 months
- Comparison guides for the top-20 product categories
- Fact-density refresh of the category copy
- Product schema with reviews, availability, material specs
- Brand mentions in lifestyle/interiors magazines
- FAQPage schema for 80+ product detail questions
Result after 5 months
Share of Model in Google AI Overviews
From a standing start to 2nd place behind the market leader for category comparison questions.
share of direct traffic
Consistent brand perception in AI leads to more direct entries in the browser.
total organic traffic
Compounding effect: SEO and GEO reinforce each other, a double impact.
How our numbers come about
We measure GEO visibility through systematic test queries in each AI model. Per client, 30–80 relevant questions, multiple test rounds to detect variance, and a comparison with the top 3 competitors. All cases are anonymized for confidentiality – we are happy to share concrete numbers and references for your industry in a personal intro call.
How visible are you in AI today?
A free GEO check of your current AI visibility, with a model-specific action plan and an honest assessment.
Request your free GEO check →