Technical SEO – the invisible foundation of every ranking.
If Google can't crawl, index or understand your pages, the best content in the world won't help. We make your website technically crawlable, fast and machine-readable – with log file analysis, schema implementation and Core Web Vitals tuning.
- Crawl budget optimization
- Structured data
- Core Web Vitals
- Log file analysis
Technical SEO handles everything search engines need to understand before the content: crawlability, indexing, performance, security, structured data. It's the layer where a single mistake can make hundreds of pages invisible.
Core Web Vitals in the green
Speed, responsiveness and stability are ranking factors. We get your site past all three thresholds – measured on real devices.
A practical example with crawl budget control
# Loomup standard robots.txt (example) User-agent: * Allow: / Disallow: /search Disallow: /?*page= Disallow: /admin/ Disallow: /api/ # Explicitly allow AI crawlers User-agent: GPTBot Allow: / User-agent: PerplexityBot Allow: / # Sitemaps Sitemap: https://ihre-domain.de/sitemap.xml Sitemap: https://ihre-domain.de/sitemap-news.xml
What we typically find during audits
Seven areas where mistakes are most costly
Crawlability
robots.txt, XML sitemap, crawl budget control. We make sure Googlebot finds your important pages – and ignores the unimportant ones.
Indexing
Canonical tags, noindex control, pagination, duplicate content. Essential for shops and multi-language setups.
Core Web Vitals
LCP, INP, CLS. We optimize server response, the image pipeline, JS bundles and font loading.
Structured data
Organization, Service, Product, FAQPage, Article, Person, BreadcrumbList, LocalBusiness – cleanly validated.
Internal linking
Link equity distributed across the site architecture – hub-spoke clusters, anchor texts, crawl paths.
Log file analysis
What Googlebot actually crawls – not what we assume. Log file analysis reveals hidden crawl problems.
Multilingual
hreflang setup, mirrored URL structure, x-default. Essential for DE/EN setups.
Mobile-first
Mobile index, responsive rendering, touch targets, correct viewport.
32-point Technical SEO audit checklist
More than 60 % of all mid-market websites have at least one critical technical SEO error that unintentionally caps their ranking – usually without the owner ever knowing.
Loomup audit sample (2024), n=140The key questions, answered briefly
How do I spot technical SEO problems?
Typical signs are non-indexed pages, slow load times, errors in Google Search Console, duplicate content from parameter URLs, or poor mobile rendering. A Technical SEO audit uncovers these problems systematically.
How important are Core Web Vitals for ranking?
Core Web Vitals (LCP, INP, CLS) are a confirmed Google ranking factor and also affect bounce rate. They rarely decide a ranking on their own, but in tight competition they're the difference between page 1 and page 2.
What does a Technical SEO audit check?
Technical SEO makes sure search engines can capture your site without errors. The core areas:
What is crawl budget and when does it matter?
Crawl budget is the number of pages Google crawls within a given period. For small websites it's rarely an issue. It becomes relevant for large sites with thousands of URLs – such as online shops with many filter combinations. In those cases we make sure Google focuses its resources on the important pages instead of getting lost in unimportant parameter URLs.
Frequently asked questions
How much work is a technical SEO audit?
A full audit usually takes 5–10 working days. At the end you receive a written report with prioritized findings and implementation instructions – including a quick-wins list of immediate actions.
Can you fix Core Web Vitals retrospectively too?
Yes. In most projects without a full relaunch we reach green scores through image optimization, targeted JS splitting, caching adjustments and CDN configuration.
What happens after the audit?
We either implement the optimizations directly in your CMS or deliver an implementation-ready specification to your developer team. Afterwards: a re-audit to measure success.
Do we need Technical SEO if our content already ranks?
Yes, in most cases. Technical issues often cap the full potential – pages rank in position 4–7 when, with clean tech, they could reach the top 3. An audit is especially worthwhile for established domains.
Ready to use this lever?
In the free Visibility Check we look together at whether and how this service fits your situation – including a concrete set of recommended actions.
Request a Technical SEO audit →