GEO Audit – the honest baseline for your AI Visibility.
The GEO Audit measures how your brand is perceived today in ChatGPT, Perplexity, Gemini and Google AI Overviews – and shows which measures would have the biggest short-term impact. A concrete status report, not a sales pitch.
- 4 AI models covered
- Share-of-Model measurement
- Model-specific action plan
- Competitor comparison
A GEO Audit measures your current AI Visibility: we systematically check how and how often ChatGPT, Perplexity, Gemini and Google AI Overviews mention your brand, and turn that into concrete measures with the biggest leverage.
Your visibility per AI model
The GEO audit measures how often and how prominently your brand appears in each model – the basis for a model-specific action plan.
Four metrics per AI model
Visibility Percentage
In what share of the queries relevant to you does your brand appear at all?
Share of Model
Among the queries where you are mentioned – what share of all cited sources is yours?
Citation Rate
How often is your website given as a linked source (vs. just a brand mention)?
Sentiment Score
In what tone do AI models talk about your brand? Positive, neutral, critical?
How we work
Define the query set
30–80 relevant queries per model, from your audience's perspective.
Model tests
Queries are put to each model systematically – with search tools on and off, repeated to detect variance.
Competitor comparison
Identifying the sources cited today per model – so it's clear who shapes the conversation.
Action plan
A prioritised to-do list with expected impact per AI model and effort per measure.
The key questions, answered briefly
How does a GEO Audit work?
We define the relevant search intents of your audience, put them systematically to several AI models and assess whether, how and with which source your brand appears. That produces a Share-of-Model figure plus a prioritised action plan.
How often should you repeat a GEO Audit?
It makes sense to repeat it every three to six months, since AI models change continuously. That way you can track how your AI Visibility develops over time and fine-tune the strategy.
What exactly does a GEO Audit measure?
A GEO Audit makes your AI Visibility measurable. We capture:
What does a GEO Audit cost?
A one-off GEO Audit on the German market typically runs at 500–2,500 €, depending on scope and the number of search intents checked. It's the most affordable way to clarify where action is needed – more on that under What does GEO cost?
Common questions
How long does a GEO Audit take?
Typically 7–10 working days from kickoff to delivery. Delivered as a PDF (40–80 pages) plus a 60-minute walkthrough and a CSV with the list of measures.
How often should you repeat a GEO Audit?
Quarterly with ongoing support, otherwise twice a year. AI models change fast – what's cited today isn't guaranteed in 3 months.
Can you also check just individual models?
Yes, if only one specific model is relevant for you (e.g. a Perplexity focus for knowledge-driven topics). By default we check all four.
Ready to put this lever to work?
In your free Visibility Check we look together at whether and how this service fits your situation – including concrete recommended next steps.
Request a free GEO Audit →