Automated Reporting – live dashboards instead of monthly PDFs.
Classic marketing reports are out of date the moment they land. We build live dashboards that bring Search Console, GA4, Maps, social platforms and AI-model data together in a single view – always current, drill-down-ready, with alerts for anomalies.
- Looker · Power BI · Metabase
- API integration
- Alert system
- Separated by location/channel/model
Automated Reporting replaces monthly spreadsheet work with live dashboards: every visibility KPI from SEO, GEO and local search in one place, always current and transparent rather than only in the monthly report.
Live dashboard instead of a monthly PDF
Search Console, GA4, Maps, social and AI-model data in one view – always current, with drill-down and anomaly alerts.
Six modules per client
Rankings overview
Top keywords, movements, competitive position – from Search Console and Ahrefs/Semrush.
Traffic & conversion
Sessions, leads, purchases per channel/landing page/device – from GA4 or server-side tracking.
Local performance
Local Pack position, GBP views, calls, directions – separated by location.
AI Visibility
Share of Model, citation rate, sentiment per AI model – from our own tracking pipelines.
Social KPIs
Reach, engagement, follower growth, clicks per platform.
Alerts
Configurable thresholds: ranking drop, conversion drop, reputation risk – via email, Slack or Teams.
A live dashboard doesn't replace the monthly reporting meeting – it makes it better. Instead of explaining data, the team can talk about what to do next.
The Loomup methodWhat an AI Visibility module looks like in the live dashboard
Current Share-of-Model values per AI system – live from Search Console, AI tracking pipelines and our own test queries.
AI Visibility, current
Separated by model, with a comparison trend.
The key questions, answered briefly
What does a live dashboard offer over monthly reports?
Currency and transparency. Instead of once a month, you see what's working at any time and can correct course faster. It also removes the manual assembly – the data flows automatically from the sources into the dashboard.
Which KPIs should you track in visibility reporting?
The ones relevant per channel: organic rankings and traffic (SEO), Local Pack share and profile views (local), Share of Model (GEO), plus reach and inquiries. The key is to align KPIs with business outcomes rather than vanity numbers.
Which data sources feed a visibility dashboard?
Good reporting brings every visibility channel together in one place, instead of checking them one by one:
Monthly report or live dashboard?
| Aspect | Manual monthly report | Live dashboard (Loomup) |
|---|---|---|
| Currency | once a month | always current |
| Effort | manual assembly | automatic |
| Response | delayed | fast course correction |
| Transparency | a snapshot | continuously visible |
Common questions
Which tool do you build the dashboards with?
Standard: Looker Studio (free), Metabase (open source) or Power BI. A custom frontend where needed. We choose based on complexity and your existing setup.
How current is the data?
Search Console data has a 1–3 day lag (a Google limit). GA4 live. GBP data live. AI tracking varies by model (Perplexity near-live, ChatGPT depending on the model).
Can external stakeholders get access?
Yes, with role-based access. Stakeholders see only the KPIs relevant to them, without operational depth.
Ready to put this lever to work?
In your free Visibility Check we look together at whether and how this service fits your situation – including concrete recommended next steps.
Request a dashboard demo →