SEO & visibility for doctors & medical practices.
Patients look for doctors online first today – by practice name, specialty or symptom. We get practices into the Local Pack and into AI answers to medical questions in their fields, all in line with professional medical advertising rules.
- Industry experience
- Germany-wide
- Local + AI
- Measurable per location
Loomup makes doctors and practices visible exactly where local patients search by specialty and location. The visibility logic stays the same; we adapt the levers to the sector: Local Pack, credible patient-guide content and a well-kept profile – measurable down to each location.
The path from search to enquiry
Buying decisions follow a clear path – from search to contact. We make sure you're visible and convincing at every step.
How patients search for doctors today
Finding a doctor today is an online search. 42 % of those surveyed use search engines to find a doctor, and 31 % go straight to doctor review portals such as Jameda. Among 30- to 49-year-olds it's even 35 % – the economically most important patient group (privately insured, self-pay services, families). Only 56 % still ask friends, and 41 % ask their GP.
What practices often overlook: on Google, your own business profile shows right next to Jameda. An optimized Google practice profile usually sits above the Jameda result – but only if it's fully maintained. Work on it methodically and you win back patients who would otherwise have booked via Jameda – with no referral fees.
The numbers shaping the doctors & practices sector
Real data from current studies – why local visibility is decisive in this sector right now.
What we see again and again with doctors & practices
Relying on Jameda alone
Your own Google profile ranks below the review-portal profile – losing control of the contact point.
Too few reviews
20–40 patient reviews, even though you handle hundreds of treatments a year.
Outdated opening hours
Hours in your profile and on your website don't match – leading to wasted calls.
No visibility for symptom searches
Patients search for symptoms – and the answers come from AI, not from you.
Put together for your sector
Google Business Profile
Specialties as categories, opening hours kept exact, online appointment link integrated.
Review building
Permitted: politely asking for a review after a service is delivered – with a privacy notice and no pressure.
E-E-A-T content
Patient-guide content with authorship (Person schema), sources and a last-updated date – ranking organically and in AI.
Multi-Location
Several locations with consistent data and individual location pages.
The key questions, answered briefly
Why is visibility so important for this sector in particular?
Because customers look for doctors online first today – local, organic and increasingly in AI answers. If you don't show up there, you lose enquiries to competitors who are visible. We focus precisely on the Local Pack, credible patient-guide content and a well-kept profile.
How does your approach differ by industry?
The system stays the same, the emphasis changes: different search terms, different customer questions, different KPIs. For doctors and practices the focus is on the Local Pack, credible patient-guide content and a well-kept profile – tuned to the typical search and decision paths of your target group.
What patients search for online
Patients search locally by specialty and availability. The queries are sensitive and trust-driven:
- GP [city] new patients
- dentist near me
- paediatrician [district] appointment
- specialist [specialty] [city]
Placeholders like [city] stand for your specific location or catchment area.
The most important visibility levers for doctors & practices
What are the legal considerations for SEO for medical practices?
Content must comply with the German Medicinal Advertising Act (HWG): factual, with no promises of cure and no misleading advertising. Health topics are also YMYL content – Google judges diligence, sources and authorship here especially strictly. We work accordingly, with a serious, well-founded approach.
Common questions
How quickly do we see results in our sector?
First local effects often within 2–6 weeks, stable top visibility in 4–8 months – depending on competitive strength and domain age.
What does ongoing support cost?
We don't publish flat-rate prices. In the free visibility check we set out the effort and levers transparently.
Have you worked with our industry before?
Yes – we work across industries. In the first call we show industry-relevant levers and examples.
Ready to boost your visibility?
Free visibility check for doctors & practices: we analyse your current visibility across SEO, GEO, local & social – plus concrete recommendations for action.
Request practice visibility →