Website relaunch, without a ranking crash.
A relaunch is one of the riskiest projects there is: done wrong, 30–70 % of organic traffic can vanish overnight. We support relaunches with a fixed protection process, including 1:1 redirect mapping, crawl comparison and a rollback plan.
- 1:1 redirect mapping
- Crawl comparison
- 8-week monitoring
- Rollback plan
A website relaunch with Loomup brings a new design without a ranking crash: URL mapping, 301 redirects and monitoring protect the visibility you've built over years right through go-live.
Every old URL maps cleanly to the new one
The most common relaunch mistake is missing or blanket redirects. We map 1:1 – so the visibility built over years stays intact.
Roughly 4 in 10 relaunches lose measurable traffic in the first 90 days, usually through faulty redirects, changed URL structures or performance drops.
Loomup experience from 60+ relaunchesSeven mandatory steps
Crawl baseline
A complete crawl of the old site, all URLs, status codes and content captured as a snapshot.
Link profile backup
Document external backlinks.
Ranking snapshot
Record top keywords and positions.
Redirect plan
1:1 mapping of old to new URLs, no catch-all redirects.
Staging tests
Schema, title, meta and performance checked before go-live.
Go-live + monitoring
Status codes, crawl stats and Core Web Vitals watched in real time.
8-week re-audit
Compare rankings, with a fix plan for underperformers.
The key questions, answered briefly
What do you need to watch out for in a website relaunch?
The critical points are: complete old-to-new URL mapping, 301 redirects, preserving important content, technical crawlability and monitoring before and after launch. Ignore these and rankings collapse.
Design relaunch or a complete rebuild?
That depends on condition and goals. A pure design relaunch keeps the substance, a rebuild pays off when the tech is outdated. In both cases, protecting the SEO during the transition is decisive, and that's exactly where we come in.
Why do websites often lose rankings in a relaunch?
Because URLs change without being redirected cleanly, content is lost, or the new site is technically harder to crawl. Without SEO support, rankings often drop by 20–60 % in a relaunch, an avoidable and often costly loss.
How do you protect rankings in a website relaunch?
Through a structured approach that carries existing visibility over without loss:
Relaunch with vs. without SEO support
| Aspect | Without SEO support | With Loomup |
|---|---|---|
| Rankings | drop of 20–60 % possible | protected via redirects |
| Traffic | often months of recovery | continuity from go-live |
| Errors | spotted late | pre-launch audit |
| Revenue | at risk from visibility loss | protected |
Common questions
When is the best time?
Outside seasonal peaks. Ideally in the quietest phase of your business year.
Can you also help after the fact, if the relaunch went wrong?
Yes, a post-mortem audit identifies the specific errors. Usually it's faulty redirects or missing schema migration.
Ready to use this lever?
In the free Visibility Check, we look together at whether and how this service fits your situation, including a concrete proposed action plan.
Request a relaunch check →