Social media that builds reach, trust and inquiries.
We build social presences that don't just post, they perform: consistent, channel-native and with clear sales logic. Cross-platform (LinkedIn, Instagram, Facebook, TikTok, YouTube, X), with automation that frees up your time every single day.
- Cross-platform
- Built on Social SEO logic
- Automated posting pipeline
- Measurable per channel
Social media marketing builds reach, trust and inquiries through organic presence, channel-specific content and Social SEO – as part of your visibility system that feeds into SEO and GEO, not as an isolated end in itself.
Social media is the new search engine – and the trust filter ahead of every buying decision.
More than 60 % of under-30s research brands first on TikTok, Instagram or LinkedIn before they ever open Google. Even classic B2B decisions are pre-researched on LinkedIn before anyone talks to sales. If you don't show up there professionally, you drop out of the shortlist – before anyone even considers your offer.
We build social presences that actively create visibility – not "because you have to be active," but with a clear contribution to brand authority, reach and qualified inquiries.
Four levers that make social work
Available individually or combined into ongoing social management.
Social Media Optimization
Platform strategy for LinkedIn, Instagram, Facebook, TikTok, YouTube, X. Profile optimization, bio, branding, posting frequency and topic clusters – all aligned with each other.
To optimization →Social Media Automation
Posting pipelines, cross-posting between channels, automated hashtag analysis, AI-assisted content suggestions with editorial sign-off – you no longer lose time publishing manually.
To automation →Social SEO
Content that ranks inside the platforms too: keyword research for TikTok, YouTube and LinkedIn search, caption optimization, cover frames, descriptions, hashtag strategy.
To Social SEO →Social Content
Channel-native creatives: Reels, Shorts, carousels, Stories, long-form videos, LinkedIn posts. Visually on-brand, with a clear message and call-to-action logic – not generic ad material.
To Social Content →Every channel with its own logic – click through to what fits your audience
Audience: B2B decision-makers, professionals, hiring managers. Format mix: text posts, carousel PDFs, native video, newsletters, event pages. Posting frequency: 3–5×/week is effective, 1×/day for an active account.
Loomup focus: thought-leadership posts, employee advocacy, targeted lead magnets, live events. A must-have channel for consultative B2B services.
Key metrics
- Impressions per post
- Click-through rate on the bio link
- Profile views per week
- Lead conversions (DMs, connection accepts)
Audience: 18–45-year-olds, visually driven. Format mix: Reels (highest reach), carousel posts, Stories, Live, highlight Stories. Posting frequency: 4–7 Reels/week, daily Stories.
Loomup focus: visual brands, premium products, local providers, lifestyle. Instagram's search function makes it increasingly SEO-relevant.
Key metrics
- Reach per Reel (organic)
- Saves & shares
- Profile click rate
- Story completion rate
TikTok
Audience: 16–35-year-olds, increasingly 35+ too. Format mix: vertical video 9–90 sec, trending sounds, native stitches. Posting frequency: 3–5×/week, ideally 1×/day.
Loomup focus: huge for B2C, and with the right format B2B too. Increasingly used as a search engine – Social SEO logic matters more than hashtag spam.
Key metrics
- Watch time per video
- Follower growth rate
- Saves & shares
- Profile click rate
YouTube
Audience: all demographics, broadly spread. Format mix: long-form (8–25 min), Shorts, live streams. Posting frequency: 1× long-form/week + 3–5 Shorts.
Loomup focus: the only platform where a video still earns new views two years later. Strong for tutorials, reviews and demo content. It works like a search engine.
Key metrics
- Watch time & average view duration
- CTR on the thumbnail
- Subscriber growth
- Clicks on description links
Audience: 35+, local communities, event-minded users. Format mix: posts, events, groups, Reels (here too). Posting frequency: 3–5×/week.
Loomup focus: still relevant for local providers, older audiences and community building. Strong for event marketing and targeted group strategies.
Key metrics
- Reach per post
- Event sign-ups
- Group growth
- Click-through to the website
X (Twitter)
Audience: tech, finance, media, PR, politics. Format mix: text posts, threads, Spaces, images. Posting frequency: 5–15×/day with an active strategy.
Loomup focus: a fast news channel with a high trend factor. Indispensable for brand authority in certain niches. Less relevant for mid-sized local providers.
Key metrics
- Impressions per tweet
- Engagement rate
- Profile views
- Bookmark & share rate
More than 60 % of under-30s research brands first on TikTok, Instagram or LinkedIn before they even open Google. Anyone without a credible presence there drops out of the shortlist – before someone even looks at the offer.
Adobe Digital Trends + Google Consumer Insights, 2024Four steps to a social presence that performs
Strategy & platform choice
- We analyze audience
- competitors and content fit per channel
- The result
Editorial plan & content
- Topic clusters
- posting frequency
- format mix
Automated publishing
- A posting pipeline with an approval flow
- cross-posting and automatic hashtag research
- Recurring tasks drop off your day
Community care & reporting
- Comment replies
- DMs
- crisis communication
Social media that runs on automation – without your brand sounding "interchangeable AI".
Classic social agencies sell hours – you pay for every single post. Others automate so heavily that every post sounds like generic AI. We build the right setup: recurring tasks (posting, hashtag research, performance reporting) run automatically, while strategic and creative work stays hands-on.
You pay for impact, not repetition. And your brand stays distinctive – not one of a thousand ChatGPT captions.
More on social media automation →Automated
Posting, hashtag upkeep, cross-posting, reporting – everything that repeats runs automatically.
Manual where it counts
Brand voice, crisis communication, creative formats – that stays handcrafted. Exactly where you stand out.
With Social SEO
Every post is optimized for in-platform search – captions, hashtags, cover frames and descriptions are optimized at the same time.
The key questions, answered briefly
Is social media worth it for my company?
It depends on where your audience is. For many industries, social media is now a search and trust channel: people research brands on Instagram, LinkedIn or TikTok. We check which platform is genuinely worth it for your goals – instead of being present everywhere.
How does social media connect to SEO?
Indirectly, but for real: social profiles rank for your brand name, strengthen the brand entity and drive traffic. Through Social SEO, profiles are also found within the platform searches. That way social feeds into your overall visibility.
Frequently asked questions about social media at Loomup
Which platforms should we be active on?
Better two channels done excellently than six on the side. We choose by audience, content fit and competitive gap. For B2B service providers almost always LinkedIn at the core, often complemented by YouTube. For local providers, Instagram + Facebook. For young B2C brands, TikTok + Instagram. Which mix is worth it for you comes out of the Visibility Check.
What does social media management cost with you?
We deliberately don't publish flat-rate prices – effort varies widely with the number of platforms, posting frequency and the share of produced creatives. After the Visibility Check you receive a custom quote in which every line item is explained transparently.
Do you produce the videos yourselves too?
Yes – Reels, Shorts, LinkedIn native video, YouTube long-form. Either fully produced (concept, shoot, edit, optimization) or as post-production for footage you supply. Which makes more sense depends on format, frequency and budget.
How do you measure social media success?
Four dimensions per channel: reach (impressions, unique users), engagement (likes, comments, saves, shares), follower growth (organic vs. paid) and inquiries/leads (DMs, clicks on the bio link, lead-form conversions). Reporting is live in the dashboard, not a monthly PDF.
How much AI is in your content?
For research, first caption drafts and hashtag suggestions we use AI – so you don't pay for routine work. For brand voice, creative campaigns, sensitive topics and anything that needs personality, it stays handcrafted. Every post goes through approval before publishing – you keep editorial control.
What sets Loomup apart from classic social media agencies?
Three things: First, we automate routine (posting, hashtag upkeep, cross-posting, reporting), so you pay for impact, not repetition. Second, we think social with Social SEO logic – content gets found inside the platforms, not just in feeds. Third, we run social and SEO/GEO in one system – the impact adds up instead of blocking each other.
Which social media services does Loomup offer?
Loomup offers social media optimization (profiles), channel-specific social content, Social SEO (findability in platform searches) and social media automation (planning and publishing). Social media is part of the visibility system, not an end in itself.
What is Social SEO?
Social SEO makes your profiles and content findable in the search functions of platforms like Instagram, TikTok, YouTube and LinkedIn. More and more people search directly in social networks – optimized profiles, captions and hashtags drive reach beyond the feed.
Does Loomup handle the full community management?
Loomup's focus is on visibility: strategy, content production, optimization and automation. We agree the scope of ongoing community management individually, based on your resources and goals.
Ready to finally turn social media into a visibility lever?
A free social analysis of your current channels: we assess profiles, content, reach, engagement and competitive position per platform – and show which actions deliver the biggest effect in the short term.
Request a free social analysis →