SEO & visibility for hotels & tourism.
Hotel bookings start online – mostly via comparison portals, but increasingly with AI research. We turn your hotel into a source that AI and Google recommend – with a direct-booking edge over the OTAs.
- Industry experience
- Germany-wide
- Local + AI
- Measurable per location
Loomup makes hotels and tourism businesses visible where travel and hotel searches happen and on booking platforms. The visibility logic stays the same; we adapt the levers to the sector: a direct-booking strategy, GEO content and persuasive profiles – measurable down to each location.
The path from search to enquiry
Buying decisions follow a clear path – from search to contact. We make sure you're visible and convincing at every step.
How hotel bookings really begin
Hotel trips today start with an AI recommendation. Instead of clicking through Booking listings, guests increasingly ask ChatGPT, Gemini or Perplexity: "Which hotels in [city] are good for a wellness weekend?" – and book the recommended property directly. If you don't show up in that AI recommendation, you become invisible.
Especially tricky for hotels: OTA dependency (Booking, HRS, Expedia) wipes out 15–25 % of your margin. A strong brand and direct-booking strategy – built on GEO content, your own travel-guide pieces and consistent reviews – is the single most important commercial lever for hoteliers today.
The numbers shaping the hospitality & tourism sector
Real data from current studies – why local visibility is decisive in this sector right now.
What we see again and again in hospitality & tourism
Dependence on OTAs
Booking and HRS eat your margin and block direct customer contact.
Low brand searches
Hardly anyone searches for your hotel by name – brand authority is missing.
No AI recommendation
ChatGPT recommends other hotels in the area – and you don't appear.
Outdated seasonal content
Travel-guide content is two years old – today's guests never find it.
Put together for your sector
Direct-booking optimization
Profile + website with a clear price advantage for direct booking – breaking the OTA lock-in.
Local & brand SEO
Building brand authority, growing brand searches, strengthening recognition.
GEO content
Travel guides, local tips, seasonal content – AI-recommendable with schema markup.
Photo & review strategy
High-quality photos, professional responses to every review, multilingual strategy.
The key questions, answered briefly
Why is visibility so important for this sector in particular?
Because customers look for hotels online first today – local, organic and increasingly in AI answers. If you don't show up there, you lose enquiries to competitors who are visible. We focus precisely on a direct-booking strategy, GEO content and persuasive profiles.
How does your approach differ by industry?
The system stays the same, the emphasis changes: different search terms, different customer questions, different KPIs. For hotels and tourism businesses the focus is on a direct-booking strategy, GEO content and persuasive profiles – tuned to the typical search and decision paths of your target group.
What travellers and guests search for online
Travellers search by location, amenities and availability – and increasingly prefer to book direct rather than through portals:
- hotel [city] central
- hotel with parking [city]
- [region] book accommodation
- family hotel [region]
Placeholders like [city] stand for your specific location or catchment area.
The most important visibility levers for hospitality & tourism
How do I reduce my dependence on Booking and the like?
By building your own visibility: through organic and local search, a strong Google profile and content about your region and how to get there. Every direct booking saves the OTA commission – over time, your own visibility pays for itself.
Common questions
How quickly do we see results in our sector?
First local effects often within 2–6 weeks, stable top visibility in 4–8 months – depending on competitive strength and domain age.
What does ongoing support cost?
We don't publish flat-rate prices. In the free visibility check we set out the effort and levers transparently.
Have you worked with our industry before?
Yes – we work across industries. In the first call we show industry-relevant levers and examples.
Ready to boost your visibility?
Free visibility check for hospitality & tourism: we analyse your current visibility across SEO, GEO, local & social – plus concrete recommendations for action.
Request hotel visibility →