SEO & Visibility for real estate companies.
Property search starts on portals today, but increasingly in AI answers ("best estate agent in Frankfurt"). We bring real estate companies into both worlds at once, with brand authority that works independently of ImmoScout.
- Industry experience
- Germany-wide
- Local + AI
- Measurable per location
Loomup makes real estate companies visible where it counts, in search, sales and valuation enquiries in your region. The visibility logic stays the same, the levers we adapt to your sector: market content, brand authority and local lead generation, measurable down to each location.
The path from search to enquiry
Buying decisions follow a clear path – from search to contact. We make sure you're visible and convincing at every step.
Why the real estate sector relies so heavily on brand authority
Buyers and renters often research for months. Unlike an emergency tradesperson call, the search runs in several phases: at first anonymously via portals like ImmoScout, later more specifically with agent names, then with comparisons ("best agent for existing properties in [city]"). It's in this late phase that it's decided whether you come across as a credible brand, or stay interchangeable.
Especially critical: AI recommendations are replacing portal rankings. Anyone named in ChatGPT, Perplexity or Google AI Overviews as a reliable source for market analysis wins mandates that would never have clicked a portal listing. This is where our GEO setup comes in.
The numbers shaping the real estate industry
Real data from recent studies, why local visibility is decisive in this industry right now.
What we see again and again in real estate
Dependence on portals
Immoscout and Immowelt eat your margin and shut you out as a brand.
Profile without authority
Your own website ranks worse than portal profile pages.
No brand searches
Hardly anyone searches for "agent name", brand authority is missing.
No AI recommendations
ChatGPT recommends other agents in your region, and you don't appear.
Put together specifically for your sector
Build brand authority
Through digital PR, industry mentions, expert content in trade media.
Local location pages
A dedicated page per city with market analyses, districts and concrete examples.
Content hub
Guides on buying, selling and renting, information-led and long-tail-friendly.
AI Visibility
Structured data, FAQ pages, Person schema, so AI recommends you as a source.
The key questions, answered briefly
Why is visibility so important for this industry in particular?
Because customers now search for real estate companies online first, locally, organically and increasingly in AI answers. If you don't show up there, you lose enquiries to competitors who do. We focus precisely on market content, brand authority and local lead generation.
How does your approach differ by industry?
The system stays, the priorities shift: different search terms, different customer questions, different KPIs. For real estate companies, the focus is on market content, brand authority and local lead generation, tuned to the typical search and decision paths of your audience.
What owners and prospects search for online
Real estate searches are regional and decision-heavy, from both sellers and prospects:
- estate agent [city]
- sell apartment [region]
- house valuation [city]
- get property appraised [region]
Placeholders like [city] stand for your specific location or catchment area.
The most important visibility levers for real estate
Which content works for estate agents?
Local market reports, valuation and selling guides, plus neighbourhood guides. Content like this answers exactly the questions owners have before selling, builds authority and is increasingly used as a source by AI systems too.
Common questions
How quickly do we see effects in our industry?
First local effects often within 2–6 weeks, stable top visibility in 4–8 months, depending on competitive strength and domain age.
What does the service cost?
We don't publish flat-rate prices. In the free Visibility Check we clarify effort and leverage transparently.
Have you worked with our industry before?
Yes, we work across industries. In the intro call we show industry-relevant levers and examples.
Ready to grow your visibility?
A free Visibility Check for real estate: we analyze your current visibility across SEO, GEO, Local & Social, plus concrete recommendations.
Request real estate visibility →