SEO & Visibility for B2B industry & mid-market.
B2B decision-makers research intensively online, mostly anonymously, often in AI tools. We build B2B visibility through citable content, expert-article PR and LinkedIn activity.
- Industry experience
- Germany-wide
- Local + AI
- Measurable by location
Loomup makes B2B and industrial companies visible exactly where complex, research-driven buying decisions are made. The visibility logic stays the same; we tailor the levers to your industry: expert articles, AI visibility and lead generation for long sales cycles, location-precise and measurable.
The path from search to enquiry
Buying decisions follow a clear path – from search to contact. We make sure you're visible and convincing at every step.
Why B2B visibility works differently from B2C
B2B purchases take months, and they start anonymously. While a local end customer decides in under a minute, a B2B buyer typically goes through 6 to 12 touchpoints before making contact. More than 70 % of those touchpoints are anonymous: ChatGPT research, whitepaper downloads, LinkedIn posts, expert articles. Anyone who doesn't show up in that research phase gets passed over in the vendor comparison.
Two things matter most in B2B: LinkedIn and AI visibility. LinkedIn is increasingly replacing classic industry directories as a research tool, and ChatGPT has long been used in B2B tech circles as a vendor-recommendation tool. Both need to be worked strategically, with schema markup, fact-based content and employee advocacy.
Numbers that shape the B2B & Industry sector
Real data from recent studies, why local visibility is decisive in this sector right now.
What we see again and again in B2B & Industry
Low visibility in AI
Decision-makers ask ChatGPT for vendors, and you don't show up.
Weak content
Generic product pages with no technical depth, no citable statements.
No LinkedIn presence
Salespeople have profiles, the company posts nothing.
Long sales cycles with no content
Decision-makers research for 6 months, and if you don't provide content, they research at your competitor's instead.
Assembled specifically for your industry
GEO & LLMO
Schema markup, fact-based content, brand entities, citable for ChatGPT, Perplexity, Gemini.
Expert-article content
Long pillar pages with real expertise, methodology descriptions, case studies.
LinkedIn strategy
Company + employee advocacy, regular thought-leadership posts, employee coaching.
Lead magnets
Whitepapers, studies, webinars, with tracking and CRM integration.
The key questions, answered briefly
Why is visibility so important for this industry?
Because B2B customers now search online first, locally, organically and increasingly in AI answers. Anyone who doesn't appear there loses enquiries to competitors who are visible. We focus precisely on expert articles, AI visibility and lead generation for long sales cycles.
How does your approach differ by industry?
The system stays the same; the priorities shift: different search terms, different customer questions, different KPIs. For B2B and industrial companies the focus is on expert articles, AI visibility and lead generation for long sales cycles, tuned to the typical search and decision paths of your audience.
What buyers and decision-makers search for online
B2B decision-makers research at length, compare thoroughly and increasingly use AI assistants, their searches are technical and solution-oriented:
- [component] manufacturer
- [service] B2B supplier
- [industry] solution comparison
- [process] specialist Germany
Placeholders like [city] stand for your specific location or catchment area.
The most important visibility levers for B2B & Industry
Why is GEO especially relevant for B2B?
Because B2B buying decisions are research-intensive and decision-makers increasingly use ChatGPT, Perplexity and Gemini for the shortlist. Whoever gets named there as a solution makes the short list early, often before the direct competition is even contacted.
Common questions
How quickly will we see effects in our industry?
First local effects often within 2–6 weeks, stable top visibility in 4–8 months, depending on competitive strength and domain age.
What does the support cost?
We don't publish flat-rate prices. In the free visibility check we clarify effort and levers transparently.
Have you worked with our industry before?
Yes, we work across industries. In the first call we show industry-relevant levers and examples.
Ready to grow your visibility?
A free visibility check for B2B & Industry: we analyse your current visibility across SEO, GEO, Local & Social, plus concrete recommended actions.
Request a B2B visibility audit →