Off-page SEO — authority you don't have to claim yourself.
Backlinks and brand mentions from credible sources are still one of the three most important ranking factors. We build your link profile cleanly — no link networks, no questionable platforms, with the focus on topically relevant and journalistic sources.
- Topically relevant links
- Digital PR
- Brand mentions
- Link risk management
Off-page SEO builds your domain's authority through external signals — above all through high-quality, topically relevant backlinks. They're a vote of confidence to Google and rank among the strongest ranking factors.
Authority from credible sources
Not volume, but topically relevant links from trade media, studies and PR build lasting authority – for Google and for AI models.
A Backlinko analysis shows: pages ranking first have on average 3.8× more backlinks than the results in position 10. But quality beats quantity — one topically relevant link from a trade publication does more than a hundred generic directory entries.
Backlinko: We Analyzed 11.8 Million Search ResultsWhat we actively build — and what we never do
| Method | At Loomup | Risk category |
|---|---|---|
| Trade-article mentions | ✓ Standard | Risk-free |
| Digital PR & original studies | ✓ Standard | Risk-free |
| Topically relevant industry portals | ✓ Standard | Risk-free |
| Generic directory entries | Only where it makes sense | Low |
| Guest posts | Only on trade media | Medium |
| Sponsored posts without rel=sponsored | ✗ Never | High |
| Private Blog Networks (PBN) | ✗ Never | Very high |
| Link exchanges | ✗ Never | Very high |
A clear line between best practice and risk
Topically relevant mentions
Trade media, industry portals, journalistic sources, study citations, expert comments. These links build both ranking and brand authority.
Digital PR & studies
Original studies, data stories or industry insights as a lever for organic mentions — the most sustainable form of link building.
Link networks & PBNs
As a rule, we don't work with private link networks, link-buying platforms or PBNs. The risk of penalties is too high.
Four structured phases
Link-profile audit
A complete analysis of your existing link profile: sources, anchor texts, toxic links. We identify risks and gaps.
Target topics & outreach list
We define the topics relevant to your brand and identify topically relevant media, trade publications and blogs.
Outreach & PR work
Personal outreach, providing data/studies/expertise — we deliver the value instead of "buying" links.
Monitoring & disavow
New links are monitored continuously. Toxic links are devalued via the disavow tool before they can do harm.
The key questions, answered briefly
Which backlinks are good, which are harmful?
Good backlinks come from topically relevant, trustworthy sites with real traffic and natural anchor text. Harmful ones are bought bulk links, link farms and irrelevant directories — they risk a Google downgrade. We rely exclusively on sustainable, high-quality link building.
How many backlinks do I need to rank?
There's no fixed number — quality over quantity is decisive. A few strong, relevant links do more than hundreds of weak ones. What matters is how your link profile compares to the competitors currently ranking.
How do you recognize a high-quality backlink?
Not every link is worth the same. We assess backlinks by these criteria:
| Criterion | High quality | Risk |
|---|---|---|
| Relevance | topically fitting | off-topic |
| Authority | established, trustworthy site | link farm |
| Traffic | real visitors | dead site |
| Anchor text | natural, varied | over-optimized, exact-match |
| Placement | editorial, in the content | footer/sidebar bulk link |
How do you build backlinks sustainably?
By earning them instead of buying them. Proven, risk-free methods:
Common questions
How many backlinks do you build per month?
We think in quality, not quantity. Realistic and sustainable is 4–12 high-quality links per quarter. We'd rather have 3 mentions in trade media than 30 in irrelevant directories.
Do you guarantee backlinks from specific domains?
No — and no reputable party does. We can do the outreach and deliver value, but the final publication is always the other side's decision. Guarantees are a warning sign.
What do you do with our existing toxic links?
We analyze the link profile, identify risky sources and devalue them via Google's disavow tool. Including a half-yearly re-check.
Is off-page SEO still worth it today?
Yes, and especially with GEO. AI models assess brand authority heavily via mentions in independent sources. Off-page work now affects two channels — classic search and AI answers.
Ready to use this lever?
In the free Visibility Check we look together at whether and how this service fits your situation — including a concrete set of recommended measures.
Request a link-profile audit →