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Web Design · UX · Usability · Mobile

Web Design & UX – from visit to enquiry in under 7 seconds.

Users decide in the first 7 seconds whether they stay or leave. We design websites that, in that window, build trust, give orientation and create the readiness to act.

  • UX-driven
  • Mobile-first
  • Conversion-focused
  • Accessibility-compliant
In brief

Web Design & UX leads visitors from first impression to enquiry – in under seven seconds: clear user guidance, trust elements and well-thought-out paths to conversion turn "I like it" into measurable results.

Shown visually

UX that guides visitors to act

Good web design isn't decoration: we lay out every page along eye flow, above-the-fold logic and clear calls to action.

Navigation
Above the fold · H1 + Lead
Call-to-Action
Benefit
Benefit
Benefit
Trust signals
75 %
of users form a brand judgement based on web design aloneStanford Web Credibility
88 %
don't return after a poor web experienceSweor UX
3 sec
if mobile loads longer: 53 % bounceGoogle
UX principles we check on every design

Eight points

Clear visual hierarchy
One primary action per page
Mobile-first layout, then desktop
Purposeful use of whitespace
Consistent typography and colour system
Touch targets ≥ 44 × 44 px
WCAG 2.1 compliant (contrast, keyboard, screen reader)
Trust-building elements in the right positions
Good to know

The key questions, answered briefly

What makes good web design?

Good web design isn't just attractive – it guides: clear visual hierarchy, fast orientation, trust signals and an unambiguous next step. Aesthetics create the first impression; UX decides the enquiry.

How does UX affect ranking?

Indirectly, but noticeably. Good UX lowers bounce rate, increases dwell time and improves Core Web Vitals – signals Google factors into its evaluation. Above all, though, UX increases conversion from your existing traffic.

Quality

What makes good web design?

Good web design isn't just attractive – it guides: clear visual hierarchy, fast orientation, visible trust elements and an unambiguous next step. Aesthetics create the first impression; user guidance (UX) decides the enquiry. Together they turn visitors into customers.

SEO impact

How does UX affect Google rankings?

Indirectly, but noticeably: good UX lowers bounce rate, increases dwell time and improves Core Web Vitals – signals Google factors into its evaluation. Above all, though, UX increases conversion from your existing traffic.

Clear hierarchy: one dominant element per screen.
Fast orientation: users understand in seconds what it's about.
Trust elements: reviews, case studies, quality seals.
Clear CTA: one obvious next step per page.
Written & expert-reviewed by
Photo of Lion Donath, Founder & Head of AI, Automation & Web at Loomup

Lion Donath LinkedIn ↗

Founder & Head of AI, Automation & Web at Loomup

Lion Donath leads AI-powered automation and technical web delivery at Loomup – from marketing and content automation to website builds, web design/UX, performance (Core Web Vitals) and conversion optimization. He builds the systems and websites that make visibility fast, scalable and measurable.

FAQ

Frequently asked questions

Do you only deliver design, or development too?

Both – including strategy, content, SEO/GEO and tracking, all from one team.

Do you only do mockups, or component libraries too?

We deliver a fully documented component library your development team can use directly.

How do you incorporate branding?

We start with a brand workshop if no guidelines exist yet – otherwise we work from your existing designs.

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