The Loomup blog, practical articles from everyday visibility work.
Current articles on algorithm updates, platform trends and best practices we observe in client projects. Written for marketing leads and managing directors, without the buzzword bingo.
- Weekly articles
- Practice-oriented
- Data-driven
- Reading time noted
What's on our minds right now
Google AI Overviews: what's changing for organic search
What Google's AI answers at the top of search mean, who loses traffic, who wins, and what you should do now.
How do I get recommended in ChatGPT? The 7 most important levers
The seven levers that decide whether ChatGPT, Perplexity and Gemini cite your brand as a source.
Local Pack ranking: the most important factors in 2026
What determines whether you appear in the Google top 3 above the map, relevance, distance and prominence explained.
Improving Core Web Vitals: LCP, INP and CLS in practice
The three metrics explained clearly, with concrete actions for faster load times and better rankings.
E-E-A-T explained simply, and how SMBs can build it
What Experience, Expertise, Authoritativeness and Trust mean, and how smaller companies can build E-E-A-T concretely.
7 common mistakes in the Google Business Profile
The seven mistakes that cost the most local visibility, plus a quick check to tick off.
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Common questions
How often do new articles appear?
1–2 articles a week, plus one longer pillar piece each month.
Does a person write, or the AI?
Topic research and the first draft are often AI-assisted; the final writing and curation run through our editorial team with expert review.
How do I stay up to date on new articles?
We share new articles and hands-on insights on SEO, GEO and AI visibility regularly on LinkedIn. For concrete recommendations tailored to your company, request our personalized visibility report.
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