Relaunch without ranking loss, with the SEO safety net from Loomup.
A website relaunch is one of the riskiest projects in digital marketing: done wrong, 30–70 % of your organic traffic can disappear overnight. We support relaunches with a fixed protection process.
- 1:1 redirect mapping
- Crawl comparison before/after
- 8-week monitoring
- Rollback plan
An SEO-safe relaunch transfers your existing visibility to the new website without loss: complete URL mapping, 301 redirects and pre- and post-launch monitoring safeguard rankings, traffic and revenue across go-live.
Every old URL maps cleanly to the new one
The most common relaunch mistake is missing or blanket redirects. We map 1:1 – so the visibility built over years stays intact.
Four honest industry numbers
About 4 in 10 relaunch projects measurably lose organic traffic in the first 90 days, mostly due to missing or faulty redirects, changed URL structures or performance drops.
Loomup experience from 60+ relaunch engagementsSeven steps for SEO safety
Crawl baseline
A complete crawl of the existing site, all URLs, status codes, internal links, content as a snapshot.
Link-profile backup
Document external backlinks so link equity stays preserved and correctly routed after redirects.
Ranking snapshot
Record current top keywords and their positions as a later comparison baseline.
Redirect plan
1:1 mapping of old to new URLs. No bulk 301s to the homepage, no chains.
Staging test
Crawl comparison on the staging environment before go-live, schema, title, meta, performance.
Go-live with monitoring
Status codes, crawl stats, Core Web Vitals and rankings are watched in real time.
8-week re-audit
Compare rankings, identify every page performing worse, with a fix plan.
The key questions, answered briefly
Why do websites lose rankings during a relaunch?
Because URLs change without being redirected cleanly, content gets lost, or the new site is technically harder to crawl. Without SEO support, rankings often drop by 20 to 60 percent, an avoidable loss.
When should SEO get involved in a relaunch?
As early as possible, ideally already in the concept phase. Anyone who brings in SEO only after launch is repairing expensive mistakes after the fact. We guide URL structure, redirects and content from the start and monitor the transition closely.
What role does URL mapping play in a relaunch?
URL mapping is the heart of every SEO-safe migration: a complete assignment of each old URL to a new one. Without it, users and Google run into dead ends (404), and the link equity you've built up fizzles out. Our process:
The most common relaunch mistakes and their consequences
| Mistake | Consequence |
|---|---|
| No 301 redirects | 404 errors, ranking loss |
| Content shortened/removed | Loss of relevance |
| noindex accidentally live | Complete deindexing |
| No monitoring | Problems spotted too late |
Common questions
When is the best time for a relaunch?
Outside seasonal peaks (no relaunch in November before Christmas shopping). Ideally in the "quietest" phase of your business year.
What does an SEO-safe relaunch cost?
It varies with size and complexity (number of URLs, multilingual content, shop integration). SEO support typically costs a fraction of what a faulty relaunch costs in lost traffic.
Can you also step in if the relaunch has already happened and rankings have dropped?
Yes. We run a "post-mortem audit", identify the specific mistakes (usually wrong redirects or missing schema transfer) and deliver a fix plan, including a re-crawl trigger.
Ready to use this lever?
In the free Visibility Check we look together at whether and how this service fits your situation, including a concrete proposed plan of action.
Request relaunch support →