What does a professional website cost in 2026?
The price range for a website runs from a few euros a month to five-figure sums – depending on your requirements. This overview sorts the options and shows which factors really determine the price.
- Realistic ranges
- From site builder to fully custom
- Cost drivers explained
- An SEO/GEO perspective
What determines the website price
A website isn't off-the-shelf – the price comes from scope and ambition:
In brief: On the German market a website costs, depending on the option, between €0–30 per month (site builder), €1,500–5,000 (template with customization), €5,000–20,000 (custom WordPress site) and €15,000–50,000+ (custom development). What matters isn't the price alone but whether the website is built to be visible and conversion-focused from the start.
What a website costs on the German market
| Option | Typical range (DE) | Right for |
|---|---|---|
| Site builder (DIY) | €0–30 / month | getting started, very small budgets |
| Template + customization | €1,500–5,000 | small companies, standard needs |
| Custom WordPress site | €5,000–20,000 | SMEs with design and SEO ambitions |
| Custom development | €15,000–50,000+ | complex requirements, shops, portals |
Reference figures for the German market (as of 2026). The actual cost depends on competition, your starting point and your goals – in the free first conversation we give a concrete, honest range for your situation.
What determines the price of a website
Why price isn't everything
A cheap website nobody finds is more expensive than a well-thought-out one that brings enquiries. The most common mistake is looking only at the build price and treating visibility as a later add-on. When a site is built without an SEO and performance foundation, expensive rework almost always follows. The economically sensible choice is a website that's visible, fast and built for conversions from day 1 – then the investment pays for itself through the enquiries it wins.
Frequently asked questions
What does a website cost for a small business?
For small businesses, depending on your requirements, €1,500–5,000 for a template solution or €5,000–20,000 for a custom WordPress site are realistic. The key is that visibility is built in from the start.
Why is a website sometimes so expensive?
Because the price depends on scope, individuality, features and content. A custom shop with many pages and integrations is far more involved than a small one-page presence.
Is a site builder or an agency the better choice?
A site builder is enough for a first entry on a minimal budget. As soon as visibility, conversion and professionalism matter, an agency solution that integrates SEO and performance from the start pays off.
Ready to use this lever?
In the free Visibility Check we look together at whether and how this service fits your situation – including a concrete set of recommended actions.
Request a custom website quote →